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Content Marketing for Restaurants: Build Authority and Drive Orders

Content marketing can drive 25% of your orders. Here's how to create content that builds your brand and drives business.

EW
Emily Wong
Content Strategist
February 10, 2024
7 min read

The Content Opportunity


Content marketing:

  • Builds authority
  • Drives traffic
  • Converts customers
  • Creates loyalty

    • But most restaurants don't create content.


    They post sporadically, without strategy.


    Restaurants with content marketing see:

  • 25% of orders from content
  • Higher engagement
  • Better SEO
  • Stronger brand

    • Here's how to do content marketing.


    Content Types


    Blog Posts

  • How-to guides
  • Industry insights
  • Behind scenes
  • Customer stories

    • Social Media

  • Food photos
  • Behind scenes
  • Customer content
  • Promotions

    • Videos

  • Cooking demos
  • Behind scenes
  • Customer testimonials
  • Storytelling

    • Email

  • Newsletters
  • Promotions
  • Updates
  • Education

    • Strategy


    Planning

  • Content calendar
  • Topics
  • Schedule
  • Goals

    • Creation

  • Quality focus
  • Consistent voice
  • Valuable content
  • Brand alignment

    • Distribution

  • Multiple channels
  • Consistent posting
  • Engagement
  • Promotion

    • Results


    Content marketing drives 25% of orders and builds long-term brand authority.

    Tags

    content marketingSEObrandingengagement

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    EW

    Emily Wong

    Content Strategist

    Emily Wong leads restaurant success at Chowfly, helping hundreds of restaurants optimize their delivery operations and recover lost profits.

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