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Building a Delivery Metrics Dashboard: Track What Matters

You can't improve what you don't measure. Here's how to build a dashboard that tracks the metrics that actually drive decisions.

SM
Sarah Martinez
Head of Product
May 4, 2024
7 min read

The Metrics Challenge


You have data everywhere:

  • POS reports
  • Platform analytics
  • Customer data
  • Financial reports

  • But it's overwhelming. You don't know what to focus on.


    Restaurants that build focused dashboards see:

  • Faster decision-making
  • Better insights
  • Improved performance
  • Higher profits

  • Here's how to build a dashboard that works.


    What to Track


    Revenue Metrics

  • Total delivery revenue
  • Revenue by platform
  • Average order value
  • Revenue trends

  • Profitability Metrics

  • Gross profit margin
  • Net profit margin
  • Profit per order
  • Cost percentages

  • Operational Metrics

  • Order volume
  • Prep time accuracy
  • Order accuracy
  • Refund rate

  • Customer Metrics

  • Customer acquisition cost
  • Customer lifetime value
  • Repeat order rate
  • Customer satisfaction

  • Dashboard Design


    Layout

    Sections:

  • Revenue overview
  • Profitability
  • Operations
  • Customers

  • Visualization:

  • Charts for trends
  • Numbers for key metrics
  • Comparisons
  • Alerts

  • Updates

    Frequency:

  • Real-time for key metrics
  • Daily for operations
  • Weekly for trends
  • Monthly for strategy

  • Tools


    Spreadsheets

  • Google Sheets
  • Excel
  • Free
  • Customizable

  • BI Tools

  • Tableau
  • Power BI
  • Looker
  • Paid, powerful

  • Restaurant-Specific

  • Chowfly
  • Restaurant365
  • Toast Analytics
  • Built for restaurants

  • Getting Started


  • Identify 10-15 key metrics
  • Choose a tool
  • Set up dashboard
  • Update regularly
  • Use for decisions

  • The restaurants that track metrics systematically see 20-30% better performance.

    Tags

    metricsdashboardanalyticsdata

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    SM

    Sarah Martinez

    Head of Product

    Sarah Martinez leads restaurant success at Chowfly, helping hundreds of restaurants optimize their delivery operations and recover lost profits.

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