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UberEats vs DoorDash for Restaurants: Complete 2024 Comparison

Should you prioritize DoorDash or UberEats? We compare fees, reach, features, and profitability to help you decide.

DK
David Kim
Restaurant Success Manager
November 8, 2024
8 min read

The Two Giants


DoorDash and UberEats dominate the US food delivery market. Together, they control over 85% of all delivery orders.


Most restaurants are on both platforms. But where should you focus your energy? Which one is more profitable?


Let's break it down.


Market Share & Reach


DoorDash

  • Market share: 60%+
  • Geographic strength: Suburban and mid-size cities
  • User base: 37 million monthly active users
  • DashPass members: 15+ million

    • UberEats

  • Market share: 25%
  • Geographic strength: Urban areas and coasts
  • User base: 81 million global users
  • Uber One members: 15+ million

    • Winner: DoorDash for most US restaurants, UberEats for urban/coastal locations


    Fee Comparison


    DoorDash Commission Tiers

  • Basic: 15%
  • Plus: 25%
  • Premier: 30%

    • UberEats Commission Tiers

  • Lite: 15% (no marketing support)
  • Plus: 25% (reduced delivery fees)
  • Premium: 30% (maximum exposure)

    • Winner: Tie—similar structures, negotiate based on volume


    Platform Features


    DoorDash Strengths

  • Better merchant analytics
  • More promotional options
  • Strong suburban presence
  • DashPass drives loyalty

    • UberEats Strengths

  • Uber One cross-promotion
  • Better international reach
  • Stronger brand in urban areas
  • Integrated with Uber rides

    • Winner: Depends on your location and target customer


    Order Volume


    Based on our data across thousands of restaurants:


    Average monthly orders:

  • DoorDash: 180-250 orders
  • UberEats: 100-150 orders

    • Average order value:

  • DoorDash: $28
  • UberEats: $32

    • Winner: DoorDash for volume, UberEats for ticket size


    Customer Demographics


    DoorDash Customers

  • More suburban
  • Family-oriented orders
  • Price-sensitive
  • Loyal to DashPass

    • UberEats Customers

  • More urban
  • Individual orders
  • Convenience-focused
  • Cross-platform (rides + eats)

    • Winner: Match to your target customer


    Profitability Analysis


    Let's compare a $30 order on both platforms (25% tier):


    DoorDash:

  • Commission: $7.50
  • Net: $22.50
  • Additional volume benefit: Higher order count

    • UberEats:

  • Commission: $7.50
  • Net: $22.50
  • Additional volume benefit: Uber One exposure

    • Real difference: Order volume, not per-order profitability


    Our Recommendation


    Prioritize DoorDash if:

  • You're in suburban or mid-size markets
  • You offer family meals/larger orders
  • You want maximum order volume
  • Your competitors are strong on DoorDash

    • Prioritize UberEats if:

  • You're in major urban areas
  • You offer premium/upscale dining
  • You want higher ticket sizes
  • Your brand resonates with urban professionals

    • The Best Strategy: Optimize Both


    Don't choose—optimize both platforms:

  • Maintain presence on both
  • Adjust pricing per platform if needed
  • Invest marketing budget in your stronger platform
  • Use Chowfly to track performance across both

    • Platform-Specific Optimization Tips


    DoorDash

  • Respond to reviews within 24 hours
  • Use Storefront for direct ordering
  • Participate in DashPass promotions strategically
  • Optimize for "Top Rated" badge

    • UberEats

  • Focus on photography quality
  • Respond to customer feedback
  • Leverage Uber One visibility
  • Consider ads during peak hours

    • The Bottom Line


    Both platforms are essential for most restaurants. The question isn't which to use—it's how to optimize each for maximum profitability.


    Your FlyScore breaks down performance by platform so you know exactly where to focus.

    Tags

    UberEatsDoorDashcomparisondelivery platforms

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    David Kim

    Restaurant Success Manager

    David Kim leads restaurant success at Chowfly, helping hundreds of restaurants optimize their delivery operations and recover lost profits.

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